After working very closely with the IberoDocs’ team we came up with the concept behind the campaign of the 4th edition of the of Ibero-American Film Festival which was to represent each and every one of the countries of the Ibero-American world and the cultural connections that connect them setting aside any iconography related to the cinema.

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For this, each Latin American country is represented by a brush stroke using one of the colours of its flag, all countries emerge and or converge from a common point that is the Ibero-American culture that connect them all, creating a dynamic and colourful figure.

 

Adding small points inside and around the figure that represent cultural connections that unite some of countries but not all of them.